Friends and business partners Jodie, Lynn and Aaron combine forces over a love of all things pretty smelling – with the launch of a new online store, Scent Library.

After months of planning, sourcing, travelling, product sampling, focus groups (aka friend’s recommendations) and hard work – oh and hours of photography, Scent Library has now officially opened its doors!

It was a fairly intensive photo shoot with tons of products – I literally mean a ton – to group, arrange, shoot and edit, but with Jodie and Lynn setting up a swift production line, it went by in a snap.

Here are some samples from the shoot.

For more information please check out their site.

Over the shoot, I got to smell most of the products… and the White Tea & Ginger is my favourite!

Congratulations on your smelly business Jodie, Lynn & Aaron!

In Noel’s bag:

• Canon EOS 5D Mark II
• EF 70-200mm F/2.8L IS USM
• SpeedLite 580 EX II
• SpeedLite 480 EX II
• 75cm Light tent
• 650 Watts Studio Lights

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After a long journey to the middle of nowhere (outside Melaka), we arrive at the world’s (unknown) best Chendol store (see business card – created for Aunty Koh free-of-charge by a loyal Singaporean fan).

So while waiting for her to set up her Chendol operations, I decided to create a series of portraits that suited the company I was in.

While I’m not a huge fan of Chendol, I have to admit it was pretty good.

It was a nice recharge before an ordeal getting back to the hotel – Amazing Race Style.

While Aunty Koh and the Chendol were lovely, I don’t know if it was worth the 1hr hike in the sun to get back to civilisation.

Makes for an interesting story though.

In Noel’s bag:

Canon EOS 5D Mark II

EF 16-35mm F/2.8L

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Over a 24hour period, we had a total of 9 meals…

This was filmed just before we started on meal #1
It wasn’t staged… sometimes the stars align and everything comes together by chance.

Thanks to Jeremy Chia for the idea of using the lazy susan to film the video… and also to the epiCentre team for the iMovie tips.

It was an awesome trip guys. Will be sharing some photos soon. Looking forward to Bali perhaps?

Noel’s kit:

- EOS 5D Mark II

- EF 16-35 F/2.8L II

- 1x plastic toothpick holder (used to prop up the lens)

- 1x Chinese Restaurant Lazy Susan (used for the panning)

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So a few weeks ago, I was revving up for ZoukOut ’09 – eagerly anticipating Armin Van Buuren’s set… until that is, I was struck down by one of the worst cases of food poisoning I’ve ever had in my life.

To cheer myself up, I set up this shoot the evening-after the party with the intention to deconstruct fashion and beauty images with water droplets.

Initially, the images I was aiming for was the splash of water after a droplet hit the surface.

~ Dove Clear ~                                                                         ~ Flawless Skincare ~

~ Cover Models ~

~ Shoulder Duster ~

~ Jolly Rogers ~

~ Tear Droplet ~

I then progressed to freezing the moment the ‘rebound-water-droplets’ were suspended in the air – just for that split second. It was an exercise in  patience, perseverance  and luck (in equal parts).

~ Water Crystal ~

~ Jolly Rogers II ~

~Christmas Catalogue ~

~ Grace Jones ~

~ Hugo ~

~ Harpers Bizarre ~

and my personal pavourite:

~ Hermes Picasso ~

Feel free to write to me if you have any questions about how I achieved these images in camera (Lightroom was used for contrast and cropping only).

Coming up tomorrow, a close encounter with a Red-breasted Poicephalus!

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Conducted shoot for five local bloggers as part of Soy Joy’s GI Challenge (April 2009)

The microsite with final images:

Nadia aka Nadnut

Ivy + Eunice

Pamela + Rayner

Behind the scenes at the Soy Joy Shoot:

Thanks to @patlaw (yet again!) for the lead!

I owe ya!

April 2009 byNoelYeo

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